Playful design as a strategic advantage
CLIENT
CLIENT TYPE
Design collective
PROJECT TYPE
Brand strategy & identity development, website design
YEAR
2025
PROJECT ROLE
Product & visual designer
PROJECT CONTRIBUTION
Stakeholder analysis
Sitemap & wireframing
Information architecture
Website layout
Rapid prototyping
Branding & theme design
Design strategy
Content curation
Visual design & content creation
TOOLS
Figma
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Nikon D5600
GoDaddy Website Builder
COLLABORATORS
Sanya Gupta,
Product & visual designer
We created a brand that uses playful design to help you connect your brand to your audience
By defining an identity
Building a 50+ page online presence to show what we have done, & what we can do for you
& documenting 25+ projects using photography, storytelling & flexible templates for scalability
Here's the backstory in 05 points
01
Who we are
Court of Jester is an art & design studio that uses playful design to help brands stand out & connect with their crowd.
A brand &
their event.
Court of Jester's
contribution.
How it connects
with the crowd.
02
Our crowd
Non-designer
clients
Need to quickly understand services & see proof to trust.
Designer
clients
Need high benchmarks for novelty to be met before trusting.
Remote
clients
Need clear information, easy navigation & hook to hold attention.
Court of
Jester's team
Need to update with future projects quickly.
03
The challenge
04
Our goals
Clearly communicate the studio's work & services offered to unfamiliar audiences.
Create a flexible, easy to update project showcase system for the internal team.
05
Our strategy
Step 01
Attract attention & excite using play
Step 02
Educate about impact of playful design
Step 03
Validate with past projects as proof of impact
Step 04
Offer services of the studio & invite collabs
01
Information architecture
Home page:
Excite & communicate impact.
About page:
Build trust by showcasing past clients.
Work page:
Quick access to projects for the team.
Services page:
Demonstrate ways to engage.
02
Generating curiosity
By photographing, editing & creating exciting thumbnails for 25+ projects.
03
Curating tone & developing text
To balance quirkiness that excites & clarity that communicates.
04
Future-proofing & scalability
By creating simplified project templates for streamlining future project uploads.
Large full screen images
for main showcase.
Grids for showcasing features.
Carousel for showcasing process, prototypes & in use.
05
Categorizing content
Into easy to understand, industry standard domains.
